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Checklist of On-Page SEO Strategies

When was the last time you had a really good look at your website to make sure it your search engine optimization in top shape? It’s probably been a while… That’s why it’s a good idea to set some time aside every few months to make sure your site is still optimized for the search engine spiders.

When you’re readdressing your on-page SEO there are a few things you need to remember:

• The spiders determine what your site is about by looking for keywords in your text and in the HTML code behind your site.
• Your keywords need to relate to the content on the page.
• Spiders automatically follow links between pages, which is why it’s important to get links pointing to your website from other relevant sites. The links from page to page within your site can also help the spiders.
• Spiders are attracted by new content. Once your site had been indexed, they will return whenever you update or add something new.

To make it easy for you to quickly check your on-page SEO, here’s a handy list you can work through. Tick off what you’ve done and make a note of what needs to be addressed so you can start bringing those spiders back to feast on your content!

• My website is peppered with keywords and synonyms.
• My top-performing keywords are in key positions on my web pages, including all of the following:
  • My domain name
  • My title tag HTML code
  • My headlines and subheads, complete with proper <h> tags in their HTML code
  • My web page content — where they’re often bolded or italicized
  • The source code behind my images — both image tags and alt text
  • The anchor text on links to my other pages 
  • My description and keyword meta tags
• I had a well-organized XML sitemap (If you don’t know where to start to build an XML sitemap, try the free generator at: http://www.xml-sitemaps.com.)

Remember, the more traffic you get, the more sales you can make — so taking a little time to update your on-page SEO can mean more than just better search engine rankings

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What Are YOU Up To Online? Tell Us and WIN!

Want a chance to win a free subscription to our new online magazine, StartUp?

Well, give us an inside peek at your day-to-day online existence as you build or run your online business.

We’re wondering about what the average e-commerce pro is up to on the Web each day. What chores take up the bulk of your time? Are you spending more hours running your business, or promoting it?

Please take a moment to share your answers to these five quick questions in  our not-terribly-scientific survey:

1. How many hours do you spend online each day?

2. What are the tasks that occupy most of your time online each day (emailing, researching, working on your website, news reading, talking to customers, eBay selling, blogging, Twittering, instant messaging, etc.)? About how many hours a day or week do you spend on each task?

3. Are you active on social media websites (Facebook, Twitter, LinkedIn, YouTube, etc.)? Which ones take up most of your “social” time?

4. Are you spending more time online simply running your business, or marketing it?

5. Do you wish you were using your time online differently? What tasks would you like to spend less time on — and what do you wish you were doing more often?

Just leave your responses in the comments section below — and feel free to add any other thoughts along with your answers. All the commenters who answer our questions will be eligible to win a FREE year-long subscription to our new StartUp online magazine. We’ll announce the winner in a week.

StartUp is designed to give busy online business owners — and folks ramping up to start online businesses — a quality dose of the information and inspiration they need every month. Every issue includes:

• must-know Internet marketing how-tos
• up-to-the-minute e-commerce news and strategies
• a case study from a successful online business
• guidance from some of the top entrepreneurial minds on the Web
• potential niche markets that we’ve discovered… and that you might want to investigate further

Click here to get 10 days’ free access to this month’s StartUp, featuring an in-depth audio interview with a time management expert!

… and don’t forget to share your answers below. Thanks!

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Google, Yahoo Help You Find Images for Commercial Reuse

If you want a professional-looking, visually attractive blog, be sure to include relevant images in your posts.

… But where can you go to find good images that you won’t had to pay an arm and a leg for?

Well, if you’ve wasted hours checking out all the “free stock photos” sites on the Web — which never seem to had the image you’re looking for — or you’ve explored Flickr for non-rights-reserved images until your eyes are crossing, here’s some great news:

Google and Yahoo had both introduced features that make it easier for you to find images that had been specifically labeled for commercial reuse. (Read this post to learn about rules for using photos.)

Google hadn’t yet included the search option in its regular interface but you can try it out by clicking here.

If you want to do the same kind of search on Yahoo, click on the “Advanced Search” options and then click on “Creator Allows Reuse” box in the new “Creative Common License” option. Right now, only Flickr images are supported with this filter in Yahoo, so let’s hope they will expand their offerings in time.

It’s definitely worth your while to try out both search engines and see which delivers the best image results. Then come back here and tell us what you’ve found!

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Do you “Bing?”

(Yes, I just “verbed” Microsoft’s new search engine… I feel a little dirty.)

Since Microsoft released Bing in June, the new search engine had outperformed many people’s expectations. Unlike the ill-fated “Live,” Microsoft’s last attempt to introduce a search engine to go up against Google, Bing had been steadily gaining ground on its mammoth competitor.

In fact, comScore had reported that Bing captured 9.3% of the search market share in August, which is a 4.5% jump over its performance in July. And when Bing fully takes over for Yahoo search, that number is probably going to continue to climb.

But let’s not forget — Google still controls the lion’s share of the market, and it doesn’t look like that’s going to change anytime soon, especially with Google Wave waiting in the wings.

So what do you think? Does Bing present a real threat to Google’s monopoly on the search market? Or is it always going to be a mouse nibbling at the crumbs left behind by the elephant?

Talk among yourselves, folks… we’re interested to hear what you had to say.

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Time keeps on slipping… slipping… slipping… into the future

The lyrics to that old Steve Miller song always seem especially appropriate when you’re trying to get a new online business off the ground. There’s so much to be done, and only 24 hours in a day to get everything accomplished.

In our next issue of Marketing Tips Report, we’re going to share our top 5 time-saving tips with you — so if you find you’re struggling to get things done in the time you’ve got, make sure you watch out for it!

In the meantime, we want to know:

How big a problem is time management for you? Do you find yourself at the end of each day wishing you could had accomplished more than you did? Or are you a master of “getting things done?”

If you had any brilliant tips on how to get more things done in the time you’ve got, tell us about them! We always love to hear what you’ve got to say…

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