How to Stop Page Rank Leakage
In link building strategy, there is a trick to give credit, or what we called Google page rank, to a desired page. This can be done by using rel tag. Rel tag is used inside the link tag, which is the ‘a‘ tag. This is how to use a rel tag:
<a href=”http://www.imtipsblog.com” rel=”bookmark”>Internet Marketing Tips Blog</a>
You see the rel inside the a tag bracket. Rel is not exactly a tag. It is an attribute. Rel is used to specifies the relationship between the current document and the linked document. According to W3School.com, rel is not supported with any major browser. Browser do not use this attribute in any way but search engine do. Search engine such as Google can use this attribute to get more information about link, for example determine relationship between page. There are several parameter that can be used with rel tag.
| alternate | An alternate version of the document (i.e. print page, translated or mirror) |
| stylesheet | An external style sheet for the document |
| start | The first document in a selection |
| next | The next document in a selection |
| prev | The previous document in a selection |
| contents | A table of contents for the document |
| index | An index for the document |
| glossary | A glossary (explanation) of words used in the document |
| bookmark | A related document |
| nofollow | “nofollow” is used by Google, to specify that the Google search spider should not follow that link (mostly used for paid links) |
resource: www.w3schools.com
There are more other parameter of rel attribure. Go check it yourself at the w3school.com. You see, there are many rel parameter to control your link and decide where your page rank should flow.
Using REL tag to Protect Page Rank
In seo optimization trick, using rel=”nofollow” tag/attribute is a simple and effective technique to prevent page rank from wasted on unimportant page. If you are working hard on link building, it would be a shame to waste your precious page rank to page like disclaimer, privacy policy, contact and other. This page are important to include but not gonna bring much visitor to your website.
It is fairly easy to implement on your website. Just go to address html tag and put rel=”nofollow” before close bracket.
<a href=”http://www.imtipsblog.com” rel=”bookmark”>Internet Marketing Tips Blog</a>
Implement this throughout your website and you have total control over your page rank flow.
